|►||«Consumer promotion is a marketing tool that uses various incentive techniques on a consumer audience to trigger specific measurable actions or reactions. In other words, consumer promotion is a complex of measures that increases the volume of retail sales.
A prize distribution centre is an effective marketing tool. An increase in sales is reached by attracting buyers’ attention, which is followed by heightened brand trust and interest. A gift serves as a large incentive to make a purchase for those who are not personally familiar with the product.
One of the tasks that a BTL agency takes on is operation of the prize distribution centre, direct distribution of gifts and reporting on the ongoing offer.
The agency also trains the promotional staff who will work in the prize distribution centre, deals with all administrative issues that may arise in the outlet where prizes will be distributed, and provides the distribution centre with the required amounts of promotional materials and prizes.