| CONSUMER PROMOTION | |
| ► | Consumer promotion is a marketing tool that uses various incentive techniques on a consumer audience to trigger specific measurable actions or reactions. In other words, consumer promotion is a complex of measures that increases the volume of retail sales. |
“Gift with purchase” is an effective consumer communication tool. This stimulation of potential customers in retail outlets is aimed at increasing sales, as well as forming and strengthening loyalty to the company or brand.