| TRADE PROMOTION | |
| ► | Trade Promotion (a set of measures to promote sales at each stage on the product’s route – from the manufacturer through the distribution channels to the consumer – in order to accelerate product sales. This promotion strategy creates a short-term increase in sales by providing certain benefits to the buyer (both the retailer and the end customer). |
Merchandising – the part of the marketing process that determines which methods are used to sell goods in store.
Merchandising serves to determine the range of goods on sale in a retail store, the way products are displayed, supply of promotional materials and pricing.