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Consumer promotion is a marketing tool that uses various incentive techniques on a consumer audience to trigger specific measurable actions or reactions. In other words, consumer promotion is a complex of measures that increases the volume of retail sales.

is a marketing activity that promotes product sales by handing out samples of food products at sales locations or in places with a large number of potential buyers. It gives the audience an opportunity to try the product and see its quality for themselves, based on their own feelings. This is reinforced by general demand and the interest of other buyers and promotion participants.