|►||Trade Promotion (a set of measures to promote sales at each stage on the product’s route – from the manufacturer through the distribution channels to the consumer – in order to accelerate product sales. This promotion strategy creates a short-term increase in sales by providing certain benefits to the buyer (both the retailer and the end customer).|
✔ Incentives for sales staff (motivation programmes, bonus systems, quizzes, contests, prizes)
✔ Provision of training for sales staff
✔ Organisation of competitions between different stores
✔ Promotion of wholesale and retail outlets (special conditions, discounts, bonuses).