Loyalty programmes

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TRADE PROMOTION
Trade Promotion (a set of measures to promote sales at each stage on the product’s route – from the manufacturer through the distribution channels to the consumer – in order to accelerate product sales. This promotion strategy creates a short-term increase in sales by providing certain benefits to the buyer (both the retailer and the end customer).

 

Loyalty programmes:

Incentives for sales staff (motivation programmes, bonus systems, quizzes, contests, prizes)

Provision of training for sales staff

Organisation of competitions between different stores

 Promotion of wholesale and retail outlets (special conditions, discounts, bonuses).


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