| TRADE PROMOTION | |
| ► | Trade Promotion (a set of measures to promote sales at each stage on the product’s route – from the manufacturer through the distribution channels to the consumer – in order to accelerate product sales. This promotion strategy creates a short-term increase in sales by providing certain benefits to the buyer (both the retailer and the end customer). |
– INDOOR (targeted placement of messages and materials in indoor public places, such as shopping centres, supermarkets and municipal institutions)