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Consumer promotion is a marketing tool that uses various incentive techniques on a consumer audience to trigger specific measurable actions or reactions. In other words, consumer promotion is a complex of measures that increases the volume of retail sales.


HoReCa – Special Horeca events – in trendy clubs, top class restaurants and democratic lobby bars – are an important element of integrated advertising campaigns. The recruitment of qualified staff to perform representative functions is an effective tool to solve communication challenges within the framework of such events.