| CONSUMER PROMOTION | |
| ► | Consumer promotion is a marketing tool that uses various incentive techniques on a consumer audience to trigger specific measurable actions or reactions. In other words, consumer promotion is a complex of measures that increases the volume of retail sales. |
Leafleting is the distribution of leaflets and newspapers to the target audience. The main advantages are its accessibility, selective nature and efficiency. Such promotions are conducted in areas with large concentrations of people.